Date: October 01, 2009
Author:

Emirates joins Australian Open family

Emirates commitment to Australian sport and the game of golf has been strengthened further by signing up as the Official Airline of the Australian Open Championship. The championship, from 3rd to 6th December, will see world No. 8 Geoff Ogilvy and fellow Australians Adam Scott, Aaron Baddeley and golf legend Greg Norman contest a $1.5 million prize fund at the New South Wales Golf Club in Sydney. Emirates has been committed to the development of golf in Australia since it s sponsorship of the Australian PGA on the Sunshine Coast was initiated in 2007. By combining the sponsorship of both the PGA and the Australian Open Championship, Emirates is supporting up-and-coming Australian players as well as Australian golfing professionals. Bolstering an already impressive portfolio of leading international golf tournaments, in addition to the Australian Open Championship, Emirates this week added the Hero Honda Indian Open, Thailand Open and Barclays Singapore Open. The airline now sponsors 13 tournaments across the six continents it flies to non-stop from Dubai. Maurice Flanagan, Executive Vice Chairman Emirates Airline & Group, is delighted to be adding more golf events to the carrier s vast collection of sports sponsorships. Mr Flanagan said: “Golf sponsorships offer Emirates the opportunity to build favourable brand awareness and receive international exposure. Golf is a lifestyle preference for many of our passengers and our sponsorship of international golf events allows us to share and support their interest in the game.” As Official Airline of the Australian Open Championship, Emirates branding will feature on two key televised tournament holes and golfing fans attending the event can look forward to exciting competitions. Golf Australia Chief Executive Officer Stephen Pitt said he was pleased to have Emirates on board. We re delighted to welcome an internationally-recognised name in Emirates to the Australian Open family, Mr Pitt said. Emirates is an airline with an unwavering passion for excellence. They recognise the needs of golfers and their recent commitment to allow passengers to check-in golf bags without excess fees is testament to that. I am sure that will be very popular with Australian golfers. This year s Australian Open Championship coincides with the launch of Emirates third daily flight to Sydney, providing passengers with a new convenient same-day-to-Europe service via the airline s hub in Dubai. Emirates extends its support of golf to passengers by allowing them to check in a set of clubs free of charge – in addition to Emirates already-increased baggage allowance. Emirates new baggage policy includes an allowance of 50 kg for First Class, 40 kg for Business and 30 kg for passengers travelling in Emirates award-winning Economy Class. Members of the free-to-join Skywards frequent flyer programme with Gold or Silver Tier membership are entitled to an additional 16 kg and 12 kg allowance respectively, above the new ticketed baggage amounts.