Golf Australia and Qantas Loyalty have teamed up to launch a new participation initiative they hope will bring more people to the game and, in time, become members of traditional golf clubs.
Qantas Golf Club is a new online club deigned to provide all Qantas Frequent Flyers with the ability to earn Qantas Points for booking tee times, exclusive golf events and tournaments as well as a range of golf holiday packages.
Qantas Frequent Flyers can join Qantas Golf Club for free or subscribe to a Premium membership at an annual cost of $249 to unlock additional benefits including a larger range of golf courses and an official Golf Australia handicap.
Golf Australia CEO Stephen Pitt said Qantas Golf Club delivers an exciting program to engage the 800,000 social golfers around the country.
“Bolstering the engagement levels of social golfers in Australia is a key part of our strategy focused on increasing golf club membership,” he said.
“We know the Qantas Golf Club will have a positive effect on the participating clubs through increased foot traffic, rounds played, marketing and future membership opportunities.”
Qantas Golf Club members will be able to go online to book tee times and earn Qantas Points for a round of golf at over 45 Australian golf courses, with Premium members able to access over 65. The courses available will continue to grow over the coming months.
Qantas Loyalty CEO Lesley Grant said the pre-registration response has been very positive.
“Almost 40,000 Qantas Frequent Flyers registered their interest in joining Qantas Golf Club ahead of the official launch.”
“This reflects the passion for golf our members have and shows how keen they are to earn Qantas Points playing the game they love,” she said.