Date: August 10, 2009

Golf Australia hooks online tee time booking system

Booking a round of golf is now as easy as booking flights or holidays. Golf Australia and the country s leading online golf resource have joined forces to roll out Australia s first national real time golf booking system. Golf Australia s Chief Executive Officer, Stephen Pitt, said he was pleased to be working with to help increase player participation by utilising the company s leading online technology. In today s society, our leisure experiences are so often booked online, so it s very appropriate a social round of golf can be booked online through a few simple steps. will provide the technology and management services, with Golf Australia encouraging club participation and also marketing the online application which will take effect from October 1 2009. General Manager Steve Scott said that the arrangement was a major breakthrough for the company and would also yield results for Australian golfers who would soon find it easier to book a round of golf at courses around the country. This is a ringing endorsement of our capabilities and we look forward to expanding our system and continuing to provide a state-of-the-art golf booking system while rewarding participating golf clubs with the opportunity to significantly boost revenue. We look forward to working with Golf Australia to provide a facility where any golfer can book a round of golf online from the comfort of their home, office or hotel room, meaning more golf for everyone. Under the agreement, will continue to offer bookings through its existing website while supporting applications through an independent Golf Australia Website and through third parties keen to promote the game. Mr Scott said there were no barriers for golf courses to sign-up for the tee-booking facility and it was a great way to not only increase the round numbers but also a way for golf courses to promote specials to the market, increase their yield and receive upfront payments. Golf courses participating in the online program will receive significant online coverage through the Golf Australia website,, and various tourism websites around the country which will all them to improve not only round numbers but also to increase their yield, which is especially valuable in times where the discretionary spend from consumers is becoming harder to attain, he said. Mr Scott said while the website initially built a strong following due to its content, usage has skyrocketed with the introduction of the booking facility.