Date: August 30, 2010

Golf Australia partners with Coca Cola Amatil

Golf Australia is pleased to announce it has entered into a significant partnership with Coca-Cola Amatil.

Coca-Cola Amatil has made an important long term financial commitment to the Australian golf industry and will join Golf Australia as the organisation’s beverage partner.
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The initial three-year partnership will offer a range of benefits to the wider golf industry.

Coca-Cola Amatil Managing Director, Australia Warwick White said he was proud to enter into partnership with Golf Australia.

“We are proud to be partnered with Golf Australia, an integral part of the Australian golf industry. The strong, ingrained relationships they have developed with clubs across our country is a testament to an understanding and focus on the golf game and its stake-holders, and we strongly value them as a partner”
“CCA is committed to a long term association with golf, and focused on developing profitable partnerships with clubs and pro-shops across Australia. From Coca-Cola, Powerade and Mt Franklin, through to Bluetongue, Peroni, Jim Beam and Grinders Coffee, CCA is able to service Australia’s golf industry with the best local and international brands. We will strive to support the industry from grass roots levels, through our Pump Junior Golf program, through to our association with some of the largest events on the national golf calendar, including the Men’s Australian Open.”

Golf Australia CEO Stephen Pitt said it marked an exciting development for golf clubs and pro shops across Australia.

“This partnership with Coca-Cola Amatil has a range of potential benefits to our industry and I believe it is a very positive thing that GA and the PGA of Australia have a common industry partner and are working together to maximise opportunities to grow the game,” Pitt said.

“We believe Coca-Cola Amatil will be a tremendous partner for us and will contribute to the growth of golf and will also provide really attractive product offerings for Australian golf clubs.”

Coca-Cola Amatil will continue to be the exclusive championship beverage partner for both the Men’s Australian Open and Handa Women’s Australian Open.

“We’re pleased to have Coca-Cola Amatil’s support for both of our showpiece national championships,” Pitt said.

About Coca-Cola Amatil (CCA)

An ASX Top 50 listed company, CCA is one of Australia’s largest premium branded beverage and food manufacturer and one of the world’s top five Coca-Cola bottlers.

CCA’s premium brands include Coca-Cola, Sprite, Fanta, Diet Coca-
Cola, Coca-Cola Zero, Mount Franklin, Pump, Neverfail Springwater, Powerade Isotonic, Kirks, Glaceau vitaminwater, Mother, Goulburn Valley fruit juice and flavoured milk, Deep Spring and Grinders Coffee, as well as Peroni, Miller Chill and Bluetongue premium beer.