With golf season in full swing, Golf Australia is making getting into golf easier than ever with the recent launch of a new golf information portal www.playgolf.com.au . Advertised nationally during The Presidents Cup TV coverage and on the ground at the Emirates Australian Open, playgolf.com.au covers the main entry points for new players to the game as well as information on equipment, lessons, facilities, events and golf for all age groups. Golf Australia CEO Stephen Pitt said the site was part of a range of initiatives designed to increase participation with the national spotlight on Australian golf. Our Game Development team have worked hard to produce a site that delivers the essential information to new or regular golfers in a user-friendly way, Pitt said. We re often asked if there is a site that covers all the areas of Australian golf whether that be equipment, veterans golf associations or women’s golf networks and this is a big step forward in answering that question, Pitt added. Golf Australia Golf Development Manager Cameron Wade said the TV spots had seen large traffic volumes to the site. It’s been amazing to see how quickly people have noted it down from the broadcast and logged on, Wade said. The site will continue to evolve as we add more elements to it. We now have a place which has the information and the links to the things people want to find out about getting into golf in Australia or increasing their involvement.