Date: March 23, 2019
Author: John Sutherland

Data and Campaign Manager appointed

The Golf Australia Marketing and Communications team will grow on the 15th of April with Monica Dinh accepting the role of Campaign and Data Manager.

Monica is a very experienced data professional. She has spent long periods at Melbourne Victory and Cricket Australia, so knows the challenges of sport intimately. She also has broad non-sport experience at companies including Hugo Boss, Insignia and AAMI.

Monica's key areas of focus will be:

• Organising our many data silos into a functional single source of truth
• Developing a communications strategy and begin communicating with this database as soon as possible
• Adding insights and segments to the data set; create deep profiling

Please make Monica feel welcome at Golf Australia when you meet her.