The Golf Australia Marketing and Communications team will grow on the 15th of April with Monica Dinh accepting the role of Campaign and Data Manager.
Monica is a very experienced data professional. She has spent long periods at Melbourne Victory and Cricket Australia, so knows the challenges of sport intimately. She also has broad non-sport experience at companies including Hugo Boss, Insignia and AAMI.
Monica's key areas of focus will be:
• Organising our many data silos into a functional single source of truth
• Developing a communications strategy and begin communicating with this database as soon as possible
• Adding insights and segments to the data set; create deep profiling
Please make Monica feel welcome at Golf Australia when you meet her.