Golf Month, a national participation drive in October helping clubs and facilities bring new people through their doors, has been Golf Australia and the State’s largest marketing spend in each of the last three years.
The initiative will be thoroughly reviewed before we make decisions on what we do with it in the future.
The review will cover
•Exactly what it has been trying to achieve over the years
•Total money invested; cash from GA, cash from States and staff hours committed
•Has it been a success and what was success meant to look like
Key people who will be part of this review process
•Bree Earle who has been running it for years
•Cameron Wade who ran it for years in the absence of a GA marketing department
•Cam Vincent who assisted Cam Wade in the above
•David Gallichio, General Manager – Golf Development, regarding his view on it helping with his participation endeavours
•Christian Puccini in SA who came up with the concept originally
•Simon Weston in Tasmania who has had success with it
•A range of clubs who have participated across the country
•Participants who have attended events
•Sally Wight who has run the PR the last couple of years
•Nunn Media who have been media buyers for the last couple of years
•John Sutherland, General Manager – Marketing and Communications
•Stephen Pitt, CEO
•Kent Boorman, General Manager – Commercial regarding its commercial upside
•Deanna Yong, Senior Accountant regarding total investment
Lou Corrigan, Marketing Manager, will lead this piece of work and we should be in a good position with it by April.