Date: May 14, 2019
Author: Marketing & Communications

New website update

New website update


•  Three quarters of the way through the website Discovery phase with the appointed agency, AKQA

• To mitigate risk, the project has been broken into three distinct phases; Discovery, Customer Experience (CX) and Development

• Each phase is being treated as a separate project which can use a different supplier should the need arise

• We have been happy with the program of work they have conducted to this point, thus the Marketing & Communicaitons team have asked AKQA to now scope and quote a cost for phase 2


Strategy / Vision:             

• Golf Australia’s current website is dated

• With the efficiencies of One Golf in place, the need for a state-of-the-art website to deliver on our business objectives is on track

• Deadline objective: September, three months ahead of AO, Presidents Cup and PGA Champs to capitalise on golf being in spotlight

• Search engine optimisation and marketing are being planned for this launch

• High level timelines

     -Conclusion of Discovery (May)

     -CX (May-Jul)

     -Development & testing (Jul-Sep)

     -Launch (Sep)