We have appointed an agency to work with us on the first phase of our website rebuild project.
• The project has been broken into three distinct phases; Discovery, Customer Experience (design) and Build (coding)
• We met with top, middle and lower tier digital agencies (six in total) and asked them to pitch for Discovery only
• We have appointed AKQA – www.akqa.com – to work with us on Discovery
• We are hopeful that they will be the right partner to take us through all phases of the project, but we will reassess after Discovery
• We plan to have a new website in market in September, three months ahead of the Presidents Cup, to take advantage of the spotlight on golf
• Search engine optimisation and marketing are being planned for this launch