Date: October 08, 2007

2007 MFS Australian Open at your fingertips

Sydney Australia: Golf Australia announced a groundbreaking partnership with data capturing and analysis experts Cadability. The relationship is the first of its kind in Australian golf and will dramatically enhance the way that golf fans and the media follow the action at the 2007 MFS Australian Open. Paul McNamee, Executive Director of the Australian Opens said, “Cadability uses state of the art technology to capture an immense range of data from around the golf course. Golf scores and highlights will be available virtually everywhere, on mobile phones, your PC, at work, at home and on specially designed on-course kiosks we will have positioned around the course for fans to use. It will change the way we experience golf!” McNamee continued, “This initiative really excites me. Golf has traditionally been a tricky sport in which to follow all of the action simultaneously. The technology used by Cadability instantly reduces the size of the golf course and enables people everywhere to be closer to the action. “Know when your favourite player nails a crucial birdie, know the overall live leaderboard and know when one of the leading players gets on a run so you can go to whatever hole they are playing and watch the action unfold!” Arun Khanna from Cadability said, “Every year, the MFS Australian Open provides a great golfing spectacle. In partnership with Golf Australia, Cadability will provide the technology to enhance the on-course and off-course experience for all golf fans and MFS Australian Open s sponsors.” “Spectators simply can t be everywhere at once but we can keep them up to date with what s happening over the rest of the course. Now everyone can see the whole picture. Cadability s ground breaking application will keep everyone updated and aware.” Cadability s expertise has enhanced sports coverage and analysis across the nation. Their client base of leading sport, media and telecommunication organisations includes Cricket Australia, Telstra, ABC and Yahoo!7 among others, making them the pre-eminent data figure throughout the Australian sporting landscape. Their innovative product development and design, range of real-time data and professional delivery is set to make the MFS Australian Open, and golf in general, more accessible to fans right around the nation. Never before has Australia seen such a detailed analysis of golf and this groundbreaking relationship with the best in the business means you will have the 2007 MFS Australian Open, quite literally, at your fingertips! The 2007 MFS Australian Open will be held at The Australian Golf Club from December 13-16. Tickets are now available from Ticketmaster outlets, by calling 1300 136 122 or on-line at For more information visit or