ralia and globally is facing a number of challenges around participation due to the changing needs and demands of the consumer. Therefore it is vital that reliable data can be collected to assist the development of evidence-based programs to increase participation and sustainability in the sport.
The National Golf Census is an annual commitment by Golf Australia and all golf industry stakeholders in order for the sport to monitor and plan the future development of the game around Australia.
This year Golf Australia has partnered with Golf Management Australia (GMA) to undertake the 2013 Golf Census through utilising GMA’s new world leading benchmarking tool, www.golfclubbenchmarking.com.au.
This tool has been developed and adopted for the Australian market by Club Benchmarking USA, an industry leader in the USA providing benchmarking information to over 3500 of its golf clubs.
Golf Club Benchmarking enables clubs to assess their financial and operational performance in minutes. With this online benchmarking tool, clubs will be able to benchmark their golf club against other golf clubs in Australia according to key metrics, such as revenue, subscription revenue, fee structures, operational costs and more. More detailed comparisons can be made by using industry filters including golf club type, club size, rounds played and location.
Any golf club is able to enter its information into the benchmarking tool and compare its results with all clubs across Australia.
For further information please click here
To find out how to access the site please email: support@golfclubbenchmarking.com.au
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