Date: December 05, 2016
Author: Golf Queensland

Business Development

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The purpose of this template is to provide clubs with a resource to assist with creating a simple ‘Development Plan’ that will form part of the monthly committee meeting and ultimately provide a structured set of actions to achieve your goals together across a period of 1-3 years.

The Golf Queensland Club Support Team are available to assist with facilitating in developing your plan.

The template is designed in 3 parts:
   1. Information Gathering – A stepped process to assist with gathering information and identifying your objectives; opportunities and priorities.
   2. The Club Action Plan which highlights the most important priorities for your club.
   3. Appendices and Resources

The benefits of developing a simple 1-3-year plan:
   1. Brings us together to reflect on the club business and clarify your common goal.
   2. Establishes benchmark standards for your business.
   3. We end up with a SMART Plan that is SPECIFIC; MEASURABLE; ACHIEVABLE; REALISTIC; TIME DEFINED

Who Should be Involved in the planning process?
Before you start the planning process we need to consider ‘who needs to be involved in developing a plan?’ Your club may decide to form a Planning Sub-Committee of 4-5 members.

Although the process should be led by the Committee, it is important that a planning sub-committee include a blend of the current committee and 2-3 general members who have the passion, skill and time to assist with the construction of a plan.

The committee should also appoint a chairperson to coordinate the process and report back to the committee.

How do we use this template?
The template provides a step by step example to help guide you in the creation of your club’s Development and Marketing Plan.