Date: June 26, 2014
Author: Golf Australia

Call for performance case studies from clubs

Australia (GA) recognises the important role that clubs play for the future of the game.  

GA’s 2013-2016 Strategic Plan has identified Club Viability as a key issue and has committed to supporting the health of clubs through the implementation of a ‘whole of sport’ Club Support and Development Strategy. 

The strategy was developed jointly by representatives from golf’s key industry bodies including GA, State Associations, Golf Management Australia, PGA of Australia, Australian Golf Course Superintendents Association and the Australian Sports Commission with the goal to improve the capability, financial performance and sustainability of clubs.

Currently two key initiatives are being developed for clubs and will be completed by September this year – a Golf Health Check Tool and a Club Portal which will house extensive resources to assist clubs. 

These resources will include information on strategic planning, risk management, marketing, membership structures and services, financial management, board & committee management, grants, volunteers, and national & state/territory participation programs.    

To accompany these resources on the Club Portal, GA is now seeking real life case studies from clubs that have resulted in improving club performance.  Examples of initiatives might include:

  • Membership recruitment & retention
  • Innovative membership models
  • Marketing  and promotion
  • Social media
  • Member surveys
  • Community engagement
  • Volunteer programs
  • Staff education and development
  • Partnerships with other clubs or businesses
  • Grant funding

The case study can be sent in a number of forms; a newsletter article, an email, a YouTube clip, an annual report article, a magazine or local newspaper article or any format that you would like to share. 

Your case study can be submitted to GA via:

Email:                      Fax:  (03) 9626 5095

Mail:  Golf Australia, Level 3, 95 Coventry Street, South Melbourne, Vic 3205

We look forward to your involvement in this very important initiative and please contact GA on (03) 9626 5050 or email should you require any additional information or assistance.