Date: February 20, 2013

Coca-Cola Amatil & Adcell Group sign for support of Vic Open

The Victorian Open has received a major boost on the eve of the 2013 event being played for the first time at Thirteenth Beach Golf Links with iconic beverage company Coca-Cola Amatil and local marketing agency Adcell Group committing to corporate partnership deals, bringing the total amount of partners to twelve.

Coca-Cola Amatil and its family of brands such as Powerade and Mt. Franklin have signed on as a Gold Partner and will become the official non-alcoholic beverage partner of the Open. All players, officials and spectators will remain hydrated throughout tournament week thanks to their products with a special Coca-Cola refreshment centre being set-up on ‘The Lawn’ just outside the clubhouse.

Joel Monahan, National Channel Manager – Golf said, “Coca-Cola Amatil is passionately committed to the golf industry for the long term through our partnership with Golf Australia and the PGA-Professional Golfers Association. CCA is working with industry partners, golf clubs and golf professionals to grow the game at all levels. CCA is proud to be aligned as a key partner of the Victorian Open that is being hosted by the picturesque Thirteenth Beach Golf Links which will deliver a top class event that is unique in format show casing the best in both Men’s and Women’s golf in Australia.”

Simon Brookhouse, CEO at Golf Victoria stated the extra boost Coca-Cola Amatil and Adcell Group will provide to this year’s event is fantastic news for the tournament and looks forward to fostering a sustainable partnership with both companies for many more Vic Opens to come.
“It’s wonderful to have such support already from our corporate partners. Now to add such a world famous brand as Coca-Cola in addition to Adcell Group is a great achievement as we enter tournament time.

“Coca-Cola Amatil and all of its products will be a welcome addition to all in attendance as we look to a hot weather week ahead on the Bellarine Peninsula.

“Golf Victoria looks forward to working closely with Coca-Cola Amatil throughout the Vic Open and on an ongoing basis as the brand continues to put an emphasis on working with golf clubs across the state,” said Brookhouse.

Meanwhile, Adcell Group have committed to a Bronze Partnership and are assisting with design and print requirements of the tournament including tickets, car passes, scorecards and daily draw sheets.

Adcell Group has a strong tradition in partnering with key sporting organisations and a wide range of corporate clients delivering all the latest marketing tools under one roof.  Their expert team are hands-on and get to know your business to enhance and project your brand to new levels.

The Adcell team have vast experience in developing overall brand strategies that combine their in-house resources including graphic design, digital & web multimedia solutions, videography/photography, publishing and print.

The multi-functional marketing agency is also a corporate partner of the Geelong Football Club who will have a number of players and head coach Chris Scott involved in today’s Pro-Am.
Brookhouse added, “Adcell Group have been a pleasure to work with. A lot of our dealings have happened quite quickly and the team there has been able to meet all of our requirements. I’m sure everyone attending the 2013 Vic Open will be very impressed with the event materials Adcell Group has helped design and print.”

Tournament action will tee off tomorrow morning. Tickets are available at the gate $5 for adults per day, kids (under 18) are free and season passes are just $15.

For all the up-to-date news regarding the 2013 Vic Open, check Golf Victoria’s website, and follow @VicOpenGolf on twitter.