Date: September 19, 2014


Effective marketing and communication can attract new members and retain existing members at your club. 

The more people who know about your club, the more opportunities that might come your club's way. Marketing and communication initiatives are also a good way to acknowledge and thank club volunteers, members, sponsors and other community partners.

Effective marketing and communication means both doing more with less, but also ensuring your messages are being seen and heard by the appropriate audiences.

There are a number of ways to deliver these messages, including the club website, event presentations, meetings, noticeboards, newsletters, emails, SMS, media releases, local and community newspapers and radio, YouTube, Facebook, Twitter and other community forums.

The key is for communication to be regular, and not just interacting with your members.  Engage with prospective members by ensuring your local community is aware of your club and its activities.

Another important consideration is for the club to meet the needs of all their customers (WHO = members, guests and visitors) by understanding WHAT people want to know about, and the WHEN and HOW they want to receive that information. This is particularly important when needing to deliver messages to customers about events, competitions, facilities or club announcements.

The Communication Plan resource and policy template available for download below helps you understand more about the WHO, WHAT, WHEN and HOW.