Date: October 08, 2007

Fashion is on the Fairways at the MFS Australian Open

Aaron Baddeley has a keen eye for fashion Sydney Australia: Myer will step up to the tee as a new sponsor of the 2007 MFS Australian Open, bringing even more style to December&aposs national championship at The Australian Golf Club in Sydney. The nation&aposs largest department store and the nation&aposs most-watched golf tournament will join forces to bring a host of exciting new initiatives and experiences to what is already expected to be summer&aposs vogue event. Paul McNamee, Executive Director of the Australian Opens said, “We have worked closely with Myer to come up with a number of new ideas designed to heighten the experience for the spectator and the players. “Thursday December 13 will be Myer Ladies Day at the MFS Australian Open. Ladies Day will feature Myer hosted fashion shows for both the public and corporates.” “In addition, a Pampering Lounge&apos will be set up in the village for patrons to stop, relax and refresh for the back nine.” Paul Bonnici, Marketing and Creative Director at Myer said, “Myer is Australia&aposs leading department store, so our partnership with one of Australia&aposs leading sporting events is a perfect fit. Myer is really broadening out the event this year to ensure that everyone enjoys festivities both on and off the fairways.” Myer will also reward the players who join in the fashion stakes this year. Each day, Myer will present the best dressed golfer with a $1000 Gift Card. All the biggest Myer brands will be on show – Polo Ralph Lauren, Lacoste, Blazer and Country Road. Myer will be also offering many prizes, giveaways and life&aposs little luxuries for fans around The Australian Golf Club. The 2007 MFS Australian Open will be held at The Australian Golf Club from December 13-16. Tickets are now available from Ticketmaster outlets, by calling 1300 136 122 or on-line at