Golf Australia has forged a partnership with world-renowned fashion label Daniel Hechter.
GA’s high performance squad members and staff will be decked out in suits and other lifestyle fashion apparel when they’re representing Australia domestically and around the world.
The label, which bears the name of its French creator, is revered globally as the first and still leading fashion house for “ready-to-wear” designer clothing.
Peter Thompson, chief executive officer of the brand’s Australian licensee Expedition Apparel, said the partnership would continue Daniel Hechter’s already strong sporting links.
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“I am really excited to be associated with Golf Australia and, in particular, the young development squads,” Mr Thompson said.
“The Daniel Hechter organisation has a long history of association with sports having designed the first Paris St. Germain football jersey.”
Those ties, based originally on young designer Daniel Hechter’s love of soccer and other sports, have spanned around the world, from tennis to skiing and even to AFL club, the Fremantle Dockers.
Golf Australia chief executive Stephen Pitt was thrilled to unite with a company that has espoused the concept of “affordable luxury” for more than 50 years.
“Our young athletes represent every Australian golfer when they are at tournaments around the world, and I can’t think of a better message for them to send to those they encounter,” Mr Pitt said.
“In Daniel Hechter, they will be both fashionable and sporty and look the part off the course as much as they are on it.”
Daniel Hechter will also throw its support behind next week’s ISPS Handa Women’s Australian Open, further strengthening its ties with elite golf and its global branding.
It is intended that Daniel Hechter staff will conduct a deportment session at an upcoming GA high performance camp, working with athletes to help them progress along the pathway to professional golf from an off-course perspective.
The Daniel Hechter collections are sleek, sophisticated and contemporary, infused with that easy elegance and savoir-faire for which Parisians are renowned.
With more than 50 years in the industry, the French fashion house is stocked in more than 2500 outlets across 63 countries. Daniel Hechter collections can be found in more than 120 in-store corners and retail outlets around Australia and in three dedicated shops in Perth, Adelaide and a flagship store in Melbourne.
For more information on Daniel Hechter Australia, please visit www.danielhechter.com.au and like the page on Facebook: https://www.facebook.com/danielhechteraustralia/