Date: October 24, 2007

Golf Australia announces magazine partnership

Golf Australia is delighted to announce that it has joined forces with Golf Australia Magazine as it becomes the official publication of the National Sporting Organisation, effective from the December edition. The exciting agreement is set to broaden Golf Australia&aposs communication channels, provide a greater platform upon which to deliver key messages and open the door for golf club members nationwide to receive exclusive benefits from the magazine. Golf Australia CEO Tony Hallam said, “This landmark partnership pairs the National Sporting Organisation for Golf with one of Australia&aposs premier golfing magazines, which in turn provides many exciting opportunities for both parties going forward. David Gleeson, Golf Australia Magazine&aposs National Advertising and Marketing Manager said, “We are delighted to have signed a deal to become the official magazine of Golf Australia. Horwitz Publications sees great potential in this relationship and we look forward to working alongside the team at Golf Australia to continue delivering our readers high-quality content and growing our circulation, as well as increasing our reach into the broader golfing community.” In addition to its regular golf instruction, course reviews, equipment tests, travel features and exclusive player interviews, the partnership deal will result in Golf Australia Magazine providing broader and more comprehensive coverage of women&aposs golf, junior golf and leading Amateur events throughout Australia. The publication, officially Australia s best-selling golf magazine, will also act as a channel through which Golf Australia can announce exciting new developments and initiatives across all facets of golf. Hallam continued, “Golf Australia Magazine provides access to a broader range of people and a larger audience at which to direct our message. These opportunities will only help us to further grow and develop the game of golf throughout the community.” In addition to joining forces in the print arena, Golf Australia ( and Golf Australia Magazine ( have agreed to utilise each other&aposs websites in an effort to maximise the effectiveness of communication. In a time where many people go online to seek information, this element of the arrangement is seen to be crucial to the success of promoting the game to the wider public. Golf Australia Magazine will also take on a significant role in the MFS Australian Opens, producing the men&aposs and women&aposs official tournament programs, as well as being on hand to capture all of the latest news, views and opinions from the nation&aposs most watched golf event. Golf club members around the nation will also be given an opportunity to benefit through an exclusive “Special Members Offer”, with further details to be provided shortly. The first Official Golf Australia Magazine will hit news stands on November 14 or you can subscribe to have your copy home-delivered by calling 1800 227 236 or visit the websites or