Date: May 20, 2019
Author: Crocmedia

Golf Australia expands partnership with Croc Media

CROCMEDIA last week announced an expansion of its partnership with Golf Australia that will see key golf events broadcast on radio and on-course simultaneously over the next 12 months.

The news comes as Crocmedia and Golf Australia marked the 100th edition of their co-produced podcast and radio show Inside The Ropes with a visual episode.

Hosted by Andrew Maher and Golf Australia’s Mark Hayes, Inside The Ropes has experienced great success – growing to over 157 frequencies and 67,000 listeners since its inception.

The next instalment of the Emirates Men’s Australian Open and the ISPS Handa Women’s Australian Open will be broadcast across multiple platforms on the wider SEN network.

Sydney’s The Australian Golf Course will play host to The Emirates Men’s Australian Open in December 2019.

Fans won’t miss a breath-taking moment of the action live on 1377 SEN + as well as via golf branded tiles across the SEN APP.

The 2020 ISPS Handa Women’s Open will also be available on 1377 SEN + while 1629 SEN SA’s Kymbo and the Rooch will broadcast on-site from the tournament at The Granges Golf Course in South Australia.

The partnership also includes live coverage on 1116 SEN of the ISPS Handa Victorian Open from the iconic 13th Beach Golf Course in Barwon Heads in February 2020.

A special outside broadcast will take place from the Victorian Open on 1116 SEN’s Afternoons with Andy Maher and Drive with KB and the Doc.

Tailored earpieces will also be available on-course for the three events so fans can listen remotely to all of the live commentary and analysis from each event.

Crocmedia Chief Executive Officer, Craig Hutchison announced the expansion last week.

“Golf Australia has worked tirelessly toward its ‘one golf’ strategy and it sits perfectly within our ‘whole of sport’ strategy.

“They are very active content creators and curators, and determined to drive greater value to existing players and find new fans of the sport. We’ll be chipping in with everything we do to help make that happen,” Hutchison ended.

Golf Australia Chief Executive, Stephen Pitt stated his excitement at utilising Crocmedia’s expansive broadcast capabilities across the upcoming year of golf.

“It’s a big 12 months for Australian golf in which we will have the world’s best playing our great courses. We are looking forward to working with Crocmedia to engage with more fans and inspire them to play more golf.”