Golf Australia s digital presence has been further boosted by the recent introduction of Golf.org.au a new face and name for Australia s online home of golf. The new URL brings the site into line with other peak sporting bodies across Australia and continues to bring the best in live Tour scores, exclusive columnists, player rankings, club golf results, event calendars, handicapping and rules resources and much more. Golf Australia Digital Director John Sutherland said the new address was a key step in improving the promotion of the game to new audiences. Like other national sporting bodies before us, the move to www.golf.org.au was a key step in promoting the game, Sutherland said. The domain is simple, easy to remember and has strong marketing potential, but more importantly it presents Golf Australia front and centre in search engines so we can communicate immediately with people looking for our game. In February Golf Australia added a combined 70 years experience in sports reporting to the site when award-winning golf journalists Peter Stone and Martin Blake joined the organisation s online team. The site also connects the State Golf Associations in addition to Golf Australia s key development programs including the MYGolf National Junior Golf Program and Crown Lager Social Golf Club. The original URL www.golfaustralia.org.au will continue to operate with the address re-directing to the new location.
Author: Golf Australia