Date: May 31, 2016
Author: Paul Vardy

Golf Business Forum to be held late July

Golf Australia is a proud supporter of the first Golf Business Forum to be held on 25-26 July in Melbourne.

The inaugural Golf Business Forum 2016 will bring together managers and owners of a wide range of golf facilities as well a large contingent of industry professionals with the aim of advancing golf business performance.

This is the first event of its kind in Australia and a big opportunity for club managers to network for ideas and hear from a great line-up of thought leaders on the trends of where the golf consumer is heading.

Of Australia’s 1.2 million estimated golfers, the overwhelming majority are social golfers who are not tied to traditional member-based clubs.   Today, in addition to playing golf at public-access courses and driving ranges, social golfers have more options than ever to play at member-based club golf events, join social golf clubs, or spend time at a growing number of virtual golf facilities.

The point is that these public access facilities share a lot in common with member-based clubs. All are looking to understand the golf consumer and invite them to participate in the great game of golf.

The forum has already received a number of registrations from representatives of member-based clubs, and Golf Australia encourages your club to consider attending.

Here’s why:

· Improve your understanding of the wider golf market in Australia and find out more about the public golfer (your future potential members)

· Learn of international golf trends and perspectives

· Understand Australian sports and participation trends and what golf products and programs are available that respond

· Learn more about improving pace of play

· Drive customer engagement via digital technology

· Create memorable experiences through enhanced customer engagement

· Understand more aout customer loyalty and developing loyalty programs

· Learn from the rise and rise of virtual golf

·  Become familiar with how some Australia’s leading public access facilities are evolving their facilities, services and customer experiences

· Create connections, ideas and go home with many practical ways to improve your club’s performance

As a foundation supporter of Golf Business Forum 2016, Golf Australia has secured a limited number of special VIP rate for delegate passes to the event ($773 ex. GST) for golf club managers, staff and committee members.   This provides a $100 discount from the current first release price and $200 from the standard release price.

To register, head to follow the links to VIP registration, using the access code GAGBF16 to obtain your special rate. 


The program for Australia’s largest ever gathering of golf facility owners, operators, industry leaders and business partners – Golf Business Forum 2016 – has now been released.

Golf Business Forum 2016 has attracted some of the best minds in golf business from Australia and beyond. With keynotes from the CEOs of the world's largest golf course owners’ associations, together with content experts, successful operators, industry leaders and business partners from across Australia, the line-up is unmissable for anyone involved in the business of golf.

The two-day event is being held on the doorstep of Melbourne’s CBD at the Melbourne Park Function Centre on 25-26 July 2016. 

The inaugural event has registrations from around Australia representing a diverse range of golf businesses – including public golf courses, driving ranges, member-based clubs, golf facility management companies, PGA professionals, local governments and state golf associations.

“We have been delighted with the industry response to registering for the Golf Business Forum 2016” enthuses event organiser Andrew Davies, “There is clear interest in the idea of driving golf business performance as well as tackling some of the challenges facing the wider industry.”

Along with a focus on golf business performance, the forum will assist various industry stakeholders to improve their understanding of, and engagement with, the public golfer. Says Davies: “Golfers are engaging with the sport in various ways via public golf courses, driving ranges, virtual golf facilities and increasingly through playing golf at member-based clubs.  It’s time to bring everyone together to uncover the many opportunities that these golfers represent.”

Featuring a single theatre with a combination of key-note speaker, guest speaker and all-panel discussions, Golf Business Forum 2016 will deliver relevant and focused educational content in a format not seen before in the industry. 

Content will be in accordance with the event’s 3-main themes:

· Market dynamics – insights into international and local sports and golf participation trends

· Facility development & innovation – showcasing leading Australian golf facilities and how we can learn from them

· Customer engagement & experiences– how to harness digital marketing and community relations to engage your customers, build loyalty and deliver memorable experiences (and ultimately drive visitation and revenue!)

More information on the event is available at the full the event program and speakers.


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