Date: December 05, 2016
Author: Golf Queensland

Marketing & Sponsorship

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Money is vital to the survival of golf clubs, but with so many clubs seeking limited funding opportunities, what can you do to help make your club more sustainable?

Many golf clubs (large and small), are keen to engage in sponsorship opportunities in their local communities. Building relationships with local businesses through sponsors golf days, the PGA Pro-Am Series, Charity Golf Days and the Holden Scramble can benefit everyone.

Sponsorship is an excellent way for your club to raise revenue while raising the profile of the organisation that is sponsoring you. You must remember when seeking sponsorship that any agreement you come to will be a two-way thing. Your club will be expected to honour obligations to maintain the sponsorship.

Download our toolkits below, which walks you through the different steps of marketing sponsorship opportunities, from developing your offering through to how you can best work together.

• Sponsorship Guide for Clubs
Sponsorship Proposal Template – Interactive
Sponsorship Agreement – Interactive
• Example Packages



Knowing what your offer is and effectively communicating it, is the key to successfully marketing and promoting your club.

Promoting your club is about telling people what you can offer them. It's important to spend time planning your marketing, thinking about who you are targeting, choosing ways you can reach them and how you will measure the effectiveness of your communication.

Golf Queensland interactive Marketing Plan Toolkit will help you determine the scope of the challenges your club will face. It features a thorough methodology to help you build your market research, target your audience and analyse your competitors. It’s a simple tool created to make it easy for you to establish your mixed marketing strategies.

Golf Queensland’s Club Support contractors will help your Club put together their own marketing strategy, contact (07) 3252 8155.

     Marketing Plan Toolkit – Interactive

Getting started on Social Media
Social media allows conversations to happen between your club and the people important to your club, whether that’s your members, volunteers, players, parents or sponsors.
     Social Media and Online Marketing Guide for Golf Clubs
     Social Media Comparison for Australian Business

Social Media Safety
Before using social media, first your Club needs to develop its own social media policy – a corporate code of conduct that provides guidelines for employees who post content on the Internet.
     Social Media Policy Checklist for Golf Clubs
     Social Media Policy Template for Golf Clubs- Interactive  Facebook 
 A Facebook Page is the best way to set up your Club’s presence on Facebook.
     • Facebook Marketing Guide
     • Facebook Ads Guide

 There are more than 2.9 million Twitter accounts in Australia.
     • Twitter Marketing Guide for Golf Clubs

 Internet users spend more time on Instagram than on any other network besides  Facebook according to recent research.
     • Instagram Marketing Guide for Golf Clubs

     • LinkedIn Marketing Guide for Golf Clubs