On the eve of the start of the historic NSW Open, one of the world's most recognisable and influential motor vehicle manufacturers, Mazda, has today announced it is to become a major supporting partner of golf throughout NSW by linking with Golf NSW.
A feature of the partnership is that Mazda becomes the Naming Rights partner to the annual tournament which now becomes the Mazda NSW Open.
Representing 390 golf clubs throughout NSW, which have over 150,000 members, Golf NSW is the largest golf governing body in Australia with approximately 41% of the national golfing audience.
"We are absolutely delighted to be able to commence an association with such an iconic international business as Mazda” said Golf NSW CEO, Stuart Fraser.
"Mazda have long been synonymous with quality motor vehicles, combined with great design, and we look forward to working closely with them to involve their dealer network in a vast array of our annual state championship events held throughout the state, as well as being able to provide a range of opportunities to all NSW golfers when they are considering the purchase of a new or used vehicle,” he added.
Mazda (NSW) State Manager, Chris McCullam echoed Mr Fraser's comments. "Golf has long been a sport that has retained its good public image and displays the key human values of integrity and honesty. We are excited about aligning the Mazda name with Golf NSW and look forward to providing golfers across the state opportunities to become part of the Mazda family in the future and becoming the first choice for their driving pursuits.”
In assuming the title rights to one of the longest running golf tournaments in Australia, Mazda sees the event as an ideal way of showcasing Mazda to a passionate and loyal community and further aligning their brand with the State's premier golf event.
"To have our name associated with this event and to see this referred to as the Mazda NSW Open is an exciting time for Mazda, and one which we hope will continue for many years to come” said Mr McCullam before adding, "the quality of players being produced in Australia will see the Mazda NSW Open continue to be one of the most coveted tournaments on the Australian PGA Tour for professional and elite amateur golfers, and certainly this year is no different.”
"With the size of the golfing community in NSW, and the passion that community have for their love of the game, Mazda looks forward to a long term association with the NSW Open and Golf NSW, which will be a great opportunity for all our dealers to connect with amateur golfers across the state,” he added.
In a key change to the event logo, this has not only incorporated the Mazda name but also has been changed to not only incorporate the core Mazda colour but also to symbolise the traditionally used colours of NSW – sky blue – in the overall design. This again creates the perfect connection between Mazda and golf in NSW.
The 2014 Mazda NSW Open forms part of the PGA Tour of Australasia and will be played at Stonecutters Ridge Golf Club, near Blacktown, from 13-16 November. Entry to the course is FREE.