Sydney Australia: – Golf Australia held its ticket launch today introducing new initiatives for the 2006 MFS Australian Open with a focus on enhancing the spectator experience and providing convenient access times to attract school children and new people to the sport. The new initiatives are a first for Australian golfing tournaments and include a twilight viewing session after 4pm on Thursday and Friday and premium reserved grandstand seating on the 18th green on Saturday and Sunday, priced at $20 and $75, respectively. An exciting marketing campaign has also been developed for this year s event. The initial campaign includes television and print advertising featuring Greg Norman teeing off towards Rose Bay from Sydney Harbour. Paul McNamee, Executive Chairman Australian Opens, Golf Australia said, We ve added some key ingredients to enhance the viewer experience and ensure that more golfing fans have an opportunity to see this stellar field. The twilight session allows school kids and busy people with an inexpensive option to experience at minimum nine holes of world class golf. Not only will twilight tickets provide a new golfing experience but also offer patrons great value with on course entertainment after play. In line with major golf tournaments internationally Golf Australia has also introduced a premium reserved grandstand at the 18th green. Passionate golfing fans will have the opportunity to witness all those critical moments of the Championship. The grandstand is situated in a prime position on the 18th and is also the best viewing spot for the presentation of the prestigious Stonehaven Cup on the Sunday added McNamee. For the corporate, the Stonehaven Club overlooking the 18th hole is an ideal hospitality option. The exclusive Stonehaven Club offers value filled corporate hospitality packages including lunch, beverages, private viewing balcony, television monitors, door prizes and car parking pass. With Norman, Scott, Ogilvy and Baddeley already confirmed for this year s tournament, the championship is building into a must see event. The 91st MFS Australian Open will be played November 13-19 at The Royal Sydney Golf Club. Tickets are modestly priced ranging from $20 for twilight and concession tickets to $87 for a season pass. Concession tickets for seniors, pensioners and students are available as well as children under 15 are admitted free when accompanied by an adult. Tickets are available at Ticketmaster outlets, by calling 1300 136 122 or visiting www.ticketmaster.com.au from Thursday the 20th of July at 9am. Tickets are also available at the PGA Golf Show, 22-23rd July at Sydney Convention Centre, Darling Harbour at the Golf Australia stand (108).