Date: September 22, 2014

Partnering with the Australian Sports Commission



There are 3.5 million people aged 5-17 & parents have a significant say in deciding what sports their kids play.

Research identifies 8 segments of parents with suggestions on which ones to target.

Golf clubs can fine tune their existing junior recruitment strategies with: good introduction information & free trial packs.  Golf clubs can encourage friends to  sign up together & offer shorter membership seasons & consistent game times.