Date: July 01, 2014
Author: Golf Australia

Renewed Coca-Cola Amatil partnership drives future growth

ong>Golf Australia and Coca-Cola Amatil (CCA) have extended their partnership in a new multi-year deal which builds on CCA’s substantial commitment to grass-roots golf in Australia.

The partnership extends across all State Golf Associations excluding Western Australia and includes supply for each state’s major events throughout the year.

Golf Australia’s initial agreement with CCA began in 2010 and both companies have enjoyed a productive five year period.

As part of the new agreement, CCA and has renewed its association as the Official Non-Alcoholic beverage supplier to Golf Australia and will remain the supply partner for the ISPS HANDA Women’s Australian Open and 15 national amateur championships held annually.

At a golf club level, CCA willprovide valuable business insights to clubhouse management throughout Australia

Golf Australia CEO Stephen Pitt said he was pleased to renew the association with CCA.

“Coca-Cola Amatil has been a major supporter of the Australian golf industry over the last five years and we’re pleased to continue our partnership across all levels of golf – from our national women’s title through to amateur events and working to assist golf clubs in their growth,” Pitt said.

“Coca-Cola Amatil is committed to seeing all aspects of the game grow and we look forward to working with them in the coming years to bring that vision to reality,” Pitt said.

Shane Richardson, CCA’s Managing Director Licensed & Alcohol, said that on behalf of the Australian Beverages team that he was delighted to extend the successful partnership with Golf Australia.

“We have already enjoyed a successful five year partnership and I know the next four years are going to be even more productive for both CCA and for Golf Australia,” Mr Richardson said.” Our unrivalled portfolio of beverages is able to continue to offer great choice to golfers and opportunities for profits for the golfing channel.

“The golfing market is a prestigious and valuable one for us and we look forward to delivering our great brands and customer service for the next four years.”

Through the renewed partnership CCA will continue to provide golf clubs with unique trading terms and promotional benefits as well as increased training on best practices with a view to increasing product sales.

About Coca-Cola Amatil (CCA)

An ASX Top 50 listed company, CCA is one of Australia’s largest premium branded beverage and food manufacturer and one of the world’s top five Coca-Cola bottlers.

CCA’s premium non-alcoholic and alcoholic beverage brands include Coca-Cola, Sprite, Fanta, Diet Coca-Cola, ola, Coca-Cola Zero, Mount Franklin, Pump, Neverfail Springwater, Powerade Isotonic, Kirks, Glaceau vitaminwater, Mother, Goulburn Valley fruit juice, Deep Spring and Grinders Coffee, as well as Jim Beam spirits, Coors, Blue Moon, Sam Adams, ARVO, Alehouse, Fiji Bitter, Vonu and Vailima beers, Pressman’s Original Cider and Rekorderlig Cider.