Date: May 29, 2007
Author:

The Monthly Benchmark: Membership Attrition

The May edition of The Monthly Benchmark looks at one of the biggest issues facing clubs Membership Attrition. Click here to view this column. The Monthly Benchmark is a regular monthly column in which Jeff Blunden investigates and explains some of the key benchmark measures that should be tracked on a regular basis and some of the operational issues that management across the country are currently facing. Data is referenced from Golf Australia s club research reports, including data not previously published, club surveys, GolfLink and individual club projects (names removed to ensure anonymity) undertaken by Golf Australia. Click here to view previous issues